Magazine Subscription Services Linking Strategies

One of the most crucial ingredients of a successful optimization campaign is getting other contextually relevant sites to both link to your site and to use keyword rich anchor text links too when linking to your site. It’s not enough for our magazine site to just have incoming links from a variety of sites - they have to be sites which have related content. So we need links from library type sites to increase our rankings for our library subscription services. It is not like we are trying to fool Yahoo or Google. We sell magazines to libraries and therefore if someone is a librarian for example and they are looking for a company that can service their needs, we want to come up first in the engines and by rights we should. Same thing goes for our corporate magazine services or our school discounts for teachers and students.

This section describes a few DIRECT approaches to getting quality inbound links including:

1. Buying links

2. Trading links

3. Asking for links

4. Building a link exchange directory

A link exchange directory is where you host a directory of other web sites on your own web site and hopefully if your directory has any Google pagerank, other sites will do two things:

1. Register their site in your directory

2. Put a link to your site on their site (either a link directory or a web page)

It is worth noting that with reference to incoming links overall, some engines still work on a quantitative basis so that the more incoming links you have (whether contextually relevant or not) the more power they ascribe to your site. So the strategies outlined here can also work if you are just interested in obtaining massive amounts of incoming links.

So to put this contextually, we have to find sites that relate to the different types of offers we have - like gift subscriptions or renewal subscriptions. We can even get really limited and focus on individual titles like Cosmopolitan Magazine and find sites with women’s fashion related content. The list goes on of linking opportunities.

In the previous blog posting I talked about creating content around hungarian ghoulash as a way of delivering something that someone wants because they have told you they want it. I suppose in our business we could have written an article about how to subscribe to a magazine and buy a magazine subscription for a cheap price. But no one would buy such a product because they would rather just go right to the magazine subscription service online and just subscribe at a discount right on the site. They don’t need an intermediate step.

To sell a product well – even something like a simple magazine subscription to something as ubiquitious as Cosmopolitan magazine, it is very important to use powerful selling words to really convey each and every little benefit that your product has to convince the prospect to turn into a customer. It is not uncommon to see words like “unbelievable” and “phenomenal” and something along those lines in really great sales letters but this does not mean that those words are the magic elixir for every sales effort. 

At MagMall it would be kind of silly to try to convince a librarian to use our library subscription services by telling her our service is fantastic or incredible. The hyperbole will go in one ear and right out the other. What I need are some hard convincing and credible facts or claims which I can back up to support the prospect’s decision to even consider using our subscription service. Even if I offer cheap prices and crazy discounts that may not be enough even for the most price conscious customer. 

There are some marketers who intentionally use hyped-up descriptions to sell their products. These marketers mislead customers into thinking that their products offer benefits that do not really exist in reality.

Your final goal is to deliver the product to your customer and collect his or her money. In order to do this, you must make sure your customer wants to buy your product in the first place. Whether you are selling magazine subscription services to individuals or business subscribers the question remains the same - no matter how cheap or discounted or even premium priced your product is.

How do you find out if they want your product? Simple. Just ask! Ask in forums related to your niche. Hold a survey or public poll. The Internet is a flat playing field, and you have the power to reach just about anyone in the world who has an Internet connection. An interesting side effect from doing this kind of “surveying” is that every time you post something on a 3^rd party site with a link back to your site this helps your search engine optimization (SEO) efforts and should provide you increase rankings for your magazine subscription related terms as long as you include some keyword rich content in your anchor text and your postings. 

Let’s say you have this brilliant idea on creating a step-by-step instruction on how to cook Hungarian goulash. First, you must find out if anyone is interested (or even heard of) Hungarian type food. To do this, go to a food-related forum and ask tactfully if anyone would be interested in learning Hungarian cuisine. Do not ask blatantly whether anyone would like to buy an ebook with instructions on how to cook Hungarian food, or you might be in danger of being accused of spamming.  

On the other hand, you can give out a few samples of your goulash recipes to test the waters – see how the forum members react to them. If they show enthusiasm for learning more, then you definitely have a market in this. If they show no interest, then it is time to look for a new idea to market. You save time in the long run because you don’t have to find out the low demand for your product the hard way.  

If your idea is welcomed by the forum members you surveyed, you can go ahead and compile your extensive ebook on cooking Hungarian goulash because there is interest in the information you possess. Where there is interest, you can easily build up desire for your product, and with desire (plus good marketing), your purchases will arrive naturally! And then if you become an affiliate of MagMall.com you can earn 20% commissions just referring your new ebook customers to MagMall to buy food and wine type of magazines. These offers may not go over well for our public school library subscription service customers but for sure they would do well with stay at home moms. How’s this for some shameless self-promotion.

Let’s imagine a situation where we have two Internet ecommerce oriented companies who know of each other. One has a great product that will sell very well but he has no mailing list, no affiliates, nothing. Let’s call this the magazine subscription service with killer prices and cheap disounts. This company knows it can sell magazines to corporate customers, students looking for educator discounts, businesses with reception areas and waiting rooms or even individual consumers who want gift subscriptions or just a way to renew subscriptions each year. But this company has a big problem.

The other company is more of a great marketer with tens of thousands of subscribers in his mailing list, but the problem is he has nothing to sell to them. The most obvious solution here is to make bridge between the first and second company like a Reese’ Pieces snack bar and  give the product to the great marketer with lots of contacts, so that he can market the magazines to his list and split the profits with the magazine company according to some formula of profit sharing they work out. This bridge making is the very essence of Joint Ventures.  

In our case, whether we are selling to school libraries or company reception rooms or waiting areas, anyone that can facilitate our ability to open the door to more business is someone we want to talk to. In the world of search engine optimization, you can think of these bridge type of relationships as incoming links into your main site. In an slightly indirect form affiliates are one form of joint venture marketing where you get not only a “lead” as a visitor is transported from the “list owner” to the product provider, but you also gain search engine rankings each time you sign on another linking partner.

One of the wild cards in optimizing your site for Google as opposed to the other search engines – and remember this whole notion of optimization on one hand is not at all about tricks (think whitehat or blackhat) but about informing the search engine to the best of your ability and in the best possible way you’re your site is about. So in our case since we sell magazine subscription services to a variety of customers at cheap or discount prices, we’ve got to make sure the searh engines know that this is what we do.

 
It’s a great paradox because on one side you don’t want to be appear too eager because then it looks like you are “over-optimizing” your site. At the same time though you do want to be sure the search engines get the whole picture concerning what you do. So we want the engines to know we sell to libraries just as much as we sell subscriptions to individuals looking to buy a gift subscription for Christmas or a birthday.

 
One of the wildcard tactics in this whole SEO process is whether adding Google Adsense to your pages will help. The notion is that if the Adsense code is on your page it will force Google to index your page every time it loads and therefore the chance is greater that your page is spidered and included more optimally in search results for related content keyword queries.

 
It is debatable whether adding Google sense helps your site get ranked in Google. Since it doesn’t seem to hurt results, here are some thoughts to consider. 

• One ad somewhere small and at bottom
• Get an application at: https://www.google.com/adsense
• Use Google Ads at the bottom of pages.
• Make them blend into site design.
• See AdSense type layouts in Exhibit P
• Google claims the most effective sizes for click-throughs are
  • 326×280
  • 300×250 (inline rectangle)
  • 160×600 (wide skyscraper)

Quick review on our steadfast campaign to highlight some key factors in obtaining maximum rankability for our cheap and discounted magazine subscription services. We’ve covered the notion of keyword rich content being required to be spread throughout your web pages as part of a grand on-page search engine optimization (SEO) strategy.

The next thing we did was to showcase the different ways you could not only write your keywords into the content of your pages but we explained the different techniques to use in displaying the text. That includes font styles (bold, italics, underline), content locations (ie. breadcrumbs, body content, or meta-tags) and content repetition.

The most important element though in the on-page optimization area is really the bridge between on-page and off-page tactics. It is the area of LINKS on a page. If I want to let the search engines know that Magmall has different target markets, the best way for me to qualitatively highlight this fact is by isolating each market onto its own web page. This means naturally that I will have to link to a number of distinct web pages which will contain content specific to each service.

So for library subscription services I’ll have a page that talks about public and private libraries.

For corporate subscription services, I’ll have a page that talks about reception areas and waiting rooms and how we enable companies to buy subscriptions for their employees with one bill.

For student subscription services, the page will talk about student discounts and educator discounts as well as even school library magazine services.

In a general sense I’ll also have specific pages for the types of subscriptions people can order at MagMall. So there will be a page for gift subscriptions and a page for renewal subscriptions and even a page just for new subscriptions.

 Returning to the world of search engine optimization (SEO) for search phrases related to cheap or discount magazine subscriptions, we’ve covered the title tag and the other meta tags briefly. I’ll probably return at a later point to describing in even more detail the other meta tags you could use and how you could populate them with other keywords either thematically or synonymically related to your primary phrases. So when I need to integrate words like corporate magazines or public library subscription services or student discounts there will be a variety of methods.

This next part of the MagMall blog will be at first an overview of Keyword Placement and Frequency In the BODY Section and then later on we’ll go into more detail. This section gives you examples and instructions on how to place your keywords into every content page. There is a bit of a mathematical science to this process and following the guidelines is extremely vital to the success of your SEO campaigns.

The main components of on-page content considerations are generally:

·    Headers/Headlines
·    Alternate Font Styles
·    Bulleted Lists
·    Copyright Statement
·    Breadcrumbs
·    Links
·    Images
·    Comments
·    Keyword Stemming
·    Stopgap Words
·    Fresh Content
·    Google Adsense

Read more women’s magazines like Harpers Bazaar magazine. For information on a cheaper discount on a Harpers Bazaar magazine Subscription then click the link to read about it and see what kind of deals MagMall offers. It’s surely not going to be a waste of time. As always you can order a renewal or gift subscription and send the recipient a free gift card with your personal message.

If you are interested in learning more tactics on how to optimize your own web site, visit the search engine optimization timetable.

Getting back to the topics you’ll find in Marie Claire, don’t forget about their Current Events section which takes on topics that are much edgier and more controversial than most other women’s magazines. These pieces almost always focus on the situations of women living in difficult conditions. One article was an expose on sex tours in Thailand and the U.S. tourists who support the industry. My friend picked up the article and was shocked how interesting it was, seeing as it was in a girly magazine and all. Another month’s topic was a look at the women of the Middle East and their fight for a more powerful role in society. A powerful piece on meth abuse and addiction was also worth reading.

Entertainment - Every issue of Marie Claire has a Best to Do section with
movies, books, and music coming out that month. There are celebrity interviews with whichever star is on the cover of the magazine for that particular month. Recent articles detailed the lives of Jessica Alba and Cameron Diaz.

Love and Sex - Of course, this wouldn’t be a woman’s magazine without the obligatory eligible bachelors. Obviously I skim through these. There are usually one or two sex articles with thrilling topics like “Sex Lies You Must Know!” or whatever but generally the sex content is lower than, say, Cosmopolitan.

Read more women’s magazines like Marie Claire magazine. For information on a cheaper discount on a Marie Claire magazine Subscription then click the link to read about it and see what kind of deals MagMall offers. It’s surely not going to be a waste of time. As always you can order a renewal or gift subscription and send the recipient a free gift card with your personal message.

If you are interested in learning more tactics on how to optimize your own web site, visit the search engine optimization timetable.

 We enjoy selling magazine subscriptions to Marie Claire a lot because it has a little more depth and international focus than a typical woman’s magazine. The fact that it can be bought cheap with discounts is not a detracting point. It doesn’t matter if you are a corporate or public library buying it for your reception area or a business subscribing for your waiting room or even if you are student just looking for a student discount on a full year subscription – all subscribers will appreciate their editorial content. This is not to say fashion is ignored, of course! The following are some of the features found in a typical issue of Marie Claire.

If you do a search on Yahoo or Google and come across a highly search engine optimized (SEO) site, you will learn a lot about Marie Claire. In their Regular Columns area you will find the standard letters column is featured at the front of each issue and readers can write in via email. There are also giveaways each month for beauty products, clothing, and perfume. One of my favorite segments is the You and Your World column which examines a common item such as an overnight bag or night stand belonging to women from three different countries. It is very interesting to see what a average lady from Indonesia carries in her back pack.

Fashion and Beauty - Like any other women’s magazine, Marie Claire devotes many of its pages to the latest trends. Most of the articles are focused on making the most of the body you have within your financial means. A recent issue featured an article called Sexy Jeans for Your Size, Shape, and Budget. Jeans in this spread started at $40 in price for a pair of Levis and went up above $200. This means I could actually afford some of the clothing pictured unlike in other fashion magazines like In Style.

Learn more about such the fashion side of women’s magazines like Marie Claire magazine. If you want to get a cheaper discount on a Marie Claire magazine Subscription then click the link to read about it and see what kind of deals MagMall offers. It’s surely not going to be a waste of time. As always you can order a renewal or gift subscription and send the recipient a free gift card with your personal message.

If you are interested in learning more tactics on how to optimize your own web site, visit the search engine optimization timetable.

Obviously, I really like this magazine despite the fact that I have to commit so much energy to constantly updating my search engine optimization (SEO) techniques to keep our site ranked highly for Marie Claire magazine subscription cheap discounts.. I try to stay up on current events pertaining to women’s rights through other media, but I know a lot of women don’t. Marie Claire tackles the tough issues both in the U.S. and other countries that many women might not think about otherwise.

It isn’t pleasant to read articles about poverty in Africa or female genital mutilation, but awareness is the first step to taking action to solve these problems. I love the international focus the magazine has taken and it is moving more and more in that direction.

Our subscribers also like the body-friendly focus the magazine takes. There are occasional articles on healthy eating or exercise but generally the emphasis is to make the most of the body you have when shopping for clothing. The emphasis is more on health and well-being than looking really hot all the time. Marie Claire usually has great coverage of important health issues and events such as Breast Cancer Awareness month or Little Red Dress Day to prevent heart disease.

As far as clothing goes the fashions are realistic for a real woman instead of a celebrity or a runway model and there are usually options shown for several different body types since the same article of clothing rarely looks good on all of us. The celebrities on the cover are always wearing something fabulous you will love and usually you can enter a contest to win it. I don’t know anyone who has won yet, but one of these days I’m sure it will happen.

Of course we would not want the whole magazine to be deep and intellectual because then it wouldn’t be a fun, fluffy, girly magazine. At the same time, Marie Claire does challenge you and expose yourself to some situations women around the world are battling that you might not otherwise be aware of. It’s the perfect mix of lipstick, shoes, movies, and current events and I don’t see anyone canceling their subscription any time soon.

Read more women’s magazines like Marie Claire magazine. For information on a cheaper discount on a Marie Claire magazine Subscription then click the link to read about it and see what kind of deals MagMall offers. It’s surely not going to be a waste of time. As always you can order a renewal or gift subscription and send the recipient a free gift card with your personal message.

If you are interested in learning more tactics on how to optimize your own web site, visit the search engine optimization timetable.