Magazine Subscriptions Blog

This is a submission we got through Amazon about magazine service. The english isn’t great but it is a nice overview of trends in magazines.

You must have come across many magazine subscriptions web sites where you can avail yourself of heavy discount opportunities online. Earlier discounts were given by mainstream publishers only. But now niche magazines have joined the bandwagon too. There have been a great spurt in “subscriber only” publications. The biggest beneficiary of these trends are trade journals. As the world has become a global village and is likely to open further once all the nations reach some understanding over WTO, subscription opportunity for magazine containing quality content will explode.

There is a paradigm shift in the magazine subscription services. The marketing of magazines have transformed and customer is the real king now. Publishing houses are devising various means to reach the readers. The decades old distribution systems are proving ineffective as the world has shrunk and the reader can be sitting in any part of the world. Thankfully the solution lies in the problem so various tools have come up which facilitate online magazine subscription offerings.

Publisher have categorised their subscription services and offer heavy discounts to students. There are various schemes for Academic Institutions, Libraries, and waiting rooms. Commercial establishments are not given discounts generally. However there are discount coupons which the subscriber can avail any time. A recent trend has emerged that is to give the subscription of your favorite magazine to someone who you think would love to read that. As most of the subscription options are available online now so subscribing has become very easy.

There are a number of reputed publications which has been able to garner huge subscription by offering smart gifts and monthly draw of mega prizes. Some have been able to garner such a huge number of subscription that if the local government permit they would go for local production. This is a win-win situation for publisher and subscriber both. Publisher pass on the discount to the readers which he would had to spend in the distribution channel. Readers gets whatever they like at their door step and they are able to save too.