Your final goal is to deliver the product to your customer and collect his or her money. In order to do this, you must make sure your customer wants to buy your product in the first place. Whether you are selling magazine subscription services to individuals or business subscribers the question remains the same - no matter how cheap or discounted or even premium priced your product is.

How do you find out if they want your product? Simple. Just ask! Ask in forums related to your niche. Hold a survey or public poll. The Internet is a flat playing field, and you have the power to reach just about anyone in the world who has an Internet connection. An interesting side effect from doing this kind of “surveying” is that every time you post something on a 3rd party site with a link back to your site this helps your search engine optimization (SEO) efforts and should provide you increase rankings for your magazine subscription related terms as long as you include some keyword rich content in your anchor text and your postings. 

Let’s say you have this brilliant idea on creating a step-by-step instruction on how to cook Hungarian goulash. First, you must find out if anyone is interested (or even heard of) Hungarian type food. To do this, go to a food-related forum and ask tactfully if anyone would be interested in learning Hungarian cuisine. Do not ask blatantly whether anyone would like to buy an ebook with instructions on how to cook Hungarian food, or you might be in danger of being accused of spamming.  

On the other hand, you can give out a few samples of your goulash recipes to test the waters – see how the forum members react to them. If they show enthusiasm for learning more, then you definitely have a market in this. If they show no interest, then it is time to look for a new idea to market. You save time in the long run because you don’t have to find out the low demand for your product the hard way.  

If your idea is welcomed by the forum members you surveyed, you can go ahead and compile your extensive ebook on cooking Hungarian goulash because there is interest in the information you possess. Where there is interest, you can easily build up desire for your product, and with desire (plus good marketing), your purchases will arrive naturally! And then if you become an affiliate of MagMall.com you can earn 20% commissions just referring your new ebook customers to MagMall to buy food and wine type of magazines. These offers may not go over well for our public school library subscription service customers but for sure they would do well with stay at home moms. How’s this for some shameless self-promotion.

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